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AlphaPet
AlphaPet is the leading digital brand platform for premium pet food in Europe. Our vision is to establish healthy pet food in the mainstream. Our sales strategy is based on a consistent multi-channel strategy with a high level of direct access to end customers through our premium brands' own D2C platforms, supplemented by strong B2B sales partners.
AlphaPet establishes healthy pet food in the mainstream through its business model
AlphaPet's unique business model is largely made up of the following components:
- Brand portfolio of 5 leading premium brands
- Digital multi-channel sales with ~50% D2C and 50% B2B share
- >10 years of expertise in digital brand building
- Scalable platform with strong holding functions (IT, SCM, HR, BI and Finance)
- Successful buy & build strategy
AlphaPets Brand Centric Organization
The Brand Centric Organisation offers the AlphaPet brands an excellent platform for sustainable and profitable growth. The professional infrastructure is specially designed for further scaling, from a high-performance technical basis and a specialised D2C infrastructure to efficient purchasing and logistics for end customers and B2B partners. In addition, BI and standardised processes ensure optimal support for every brand in the AlphaPet portfolio. The multi-brand platforms and extensive B2B sales network contribute to efficient sales and continuous growth for each brand. Direct customer contact provides valuable insights and enables rapid adaptation to market changes, giving AlphaPet a decisive competitive advantage.
© AlphaPet Ventures
Insight into the AlphaPet Brand World
The brand portfolio of AlphaPet Ventures GmbH comprises ten premium brands, including well-known brands such as Wolfsblut, Arden Grange, Wildes Land, Herrmann's Manufaktur and Müller's Naturhof.
AlphaPet in numbers
+150m
Sales
20%
Sales growth per year
+200
Employees
+150
Pets of employees
100%
Own-brand brand share
50:50
D2C- & B2B-distribution
+18.000
Offline point of sales
4
Merger & acquisitions
Take your chance
Do you want to work in a job that is not only fulfilling but also makes a meaningful contribution?
Join AlphaPet now and become part of an exceptional team that works passionately every day to expand our brand portfolio and realise our vision of establishing healthy pet food in the mainstream.
With your support, we can reach further milestones together and establish ourselves as the leading digital brand platform for premium pet food across Europe!
